Red Bull “Launch” Their Car

Today, in Milton Keynes, Red Bull prepared to launch the benchmark car for 2013. When it came time to launch, it was made apparent to the fans waiting for the new car that there wouldn’t be a live feed to watch the launch. This angered many fans, as having a live launch increases the excitement and anticipation of seeing the new car. Watching the drivers slowly pull back the cover as parts of the car are slowly revealed makes for an exciting experience.

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What Red Bull decided to do was not have a live feed for the fans from the factory, but to release a three minute video depicting the design process of their 2013 challenger. It was quite an underwhelming spectacle. The RB9 just appeared in a photoshoot. What was obviously indicated as them building the RB8, suddenly changed to the RB9 in quite a disappointing transition.

Because the launch wasn’t live, but a pre-recorded video, the drivers and technical bosses of the team were not present to talk about the new car. This leaves all the hungry fans still waiting for more. It was a bad move on Red Bull’s part.

What is apparent is that the stepped nose remains, albeit without the slot that features on the RB8. Everything else looks exactly the same. Except for one thing. Purple.

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It was hinted at days before the launch, but many were skeptical that the RB9 would have a purple design scheme. This was proved to be right, though, and we now have a Purple Bull. Blue still remains on the car, but there remain questions over why they decided to switch to purple.

One reason might be for Red Bull’s increased partnership with Infiniti, the Japanese luxury car company. Indeed, for 2013, Red Bull Racing officially became Infiniti Red Bull Racing. One advertisement for an Infiniti, featuring Sebastian Vettel, featured a lot of purple. But this association with purple is speculation and one can’t be completely sure.

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For 2013, the Red Bull lineup remains unchanged, but tensions between Mar webber and Red Bull boss Helmut Marko are increasing as he recently said Mark doesn’t have what it takes to be a World Champion.

Red Bull once again will be the team to beat after their strong finish to the 2012 campaign, but without any details about the car, conclusions are nigh in impossible to draw. We will have to wait and see.

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3 thoughts on “Red Bull “Launch” Their Car

  1. This was so disappointing. One f the coolest brands in the world and they can’t get a launch right. But a purpleish RB9, that’s exciting.

    I’m interested to see how the whole Helmut Marko/Mark Webber drama plays out. Hopefully Mark will leap to the challenge and beat everyone.

  2. This was so disappointing. One f the coolest brands in the world and they can’t get a launch right. But a purpleish RB9, that’s exciting.

    I’m interested to see how the whole Helmut Marko/Mark Webber drama plays out. Hopefully Mark will leap to the challenge and beat everyone.

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